SEO, GEO, and AEO for transport and logistics companies in Sweden – how to get noticed no matter where the customer is searching

Gothenburg is the largest port city in the Nordics and the hub for much of Sweden's imports and exports. This makes the city one of the most competitive markets in the country for transport, logistics, and shipping companies – both online and offline. The question is no longer om era kunder söker efter transportlösningar på nätet, utan om det är ni de hittar när de gör det.

Search behavior is changing quickly, too. Besides the classic Google results list, more and more buyers are looking for answers directly in AI tools like ChatGPT, Perplexity, and Google’s AI Overviews, or asking a voice assistant. If your content isn’t designed to be cited and understood by these systems, you risk becoming invisible in a whole new search flow—even if you rank well in traditional SEO.

Here we go through how transport and logistics companies in the Gothenburg region can use SEO, AEO, and GEO together to be visible to the right customers, generate more quote requests, and strengthen their position locally, nationally, and in AI-driven search.

Why it’s especially important for transport and logistics in Gothenburg

Many transport companies still rely on recommendations, procurement, and personal networks. But more and more buyers and logistics managers are starting their research online – and increasingly in an AI tool – long before they make first contact. A company that doesn’t show up when someone searches for “freight company Gothenburg” or asks ChatGPT about “third-party logistics Västra Götaland” simply loses the chance to even be considered in the procurement process.

With the proximity to Gothenburg's port, Landvetter Airport, and a strong logistics hub between Scandinavia and the continent, there’s a huge amount of search volume to tap into – if you show up the right way, no matter the channel.